Becoming a B Corp

When I decided to make Effable a B Corp, I did it because it felt like the right thing to do.

But I didn’t know how it tied into my purpose and the work of Effable, or what the specific tether was between them all.

For a year I have swung between two ways of being, and now, it is clear.

Protecting the land, protecting the Earth, protecting Pachamamma, and working with brands and humans who exist to do the same.

We owe it to the soil we walk on, the air that we breathe, the land that we build on.

And I am so honoured and blessed to be introducing the next era of Effable to you; an agency working with the brands that are here to change the world, to find their Knowing, craft their voice, and tell their story.

I will share more soon but for now, a deep-rooted thank you to everyone who has been part of this journey so far, and the journey that is still to come.

For Pachamamma, always.

The Effable impact and intention report is coming, on Summer Solstice, 20th June.