What does it mean to Know your brand?

What does it mean to know your brand? Truly know it, inside and out. How it would respond to a question, what drink it would order in the coffee shop, what its stance is on the world and how it turns?

Brand Knowing is a feeling. It’s knowing your brand so intimately that it feels like a living, breathing person. It’s having the brand as another member of the team, that everyone knows, everyone loves, everyone feels. 

It means not second-guessing, it means having total clarity. 

It means living and breathing by the values, not leaving them to get dusty. 

It means being able to market and showcase the brand with conviction. 

It’s Knowing. 

Knowing a brand makes it easy. It makes it easy to show up, it makes it easy to sell. It makes it easy to have conversations, and it makes it easy to have a greater impact in the world. 

How your brand speaks

What your brand says

What your brand stands for 

What your brand speaks up for

It’s going deep, it’s getting intimate, it’s looking into the depths of why this brand exists in the world and the purpose that it’s here to serve. 

It’s big work, deep work, juicy work.

But at the end of it all there is a lightness, an assuredness, a feeling of peace. Because Brand Knowing is about getting to know the brand, and then bringing it back home. 

And when you really know the brand, then you can introduce the world to it, too.