Tuning into the Energy of your Audience
We’re all made up of energy, we all experience energy, and brands are made up of energy, too. Tuning into the energy of your audience is a catalyst for connection, deeper conversations, and raw relationships that feel far greater than the traditional transactional ones that we’re used to.
It’s magic, it’s brand bonding, and it is all based on energy.
Tuning into the energy means you speak to your audience on their level, in their language, and channel the kind of energy in your messaging that meets them where they are. It speaks to their soul and positions your brand in front of them, without it feeling sales-y or pushy.
It’s not something you can force, and sometimes it just isn’t a fit, but when it works and it flows, that is where the magic happens. It’s whether language and values collide, creating brand love and brand advocacy in a way that you don’t find elsewhere.
It involves being really honest within the brand, about what you stand for and what problem you solve, what needs you meet and what desires that you manifest for your audience. You have to get deep into the soul of the brand and get clear on what makes it tick, so you can then journey with your audience and bring them closer to the brand.
Once the brand is clear on that, it can start to tune in and channel that energy of the audience. How do they feel now, and how will they feel after they have been in the presence of the brand or product? What emotional state are you meeting them in, and where are you going to take them? Think about the thoughts and feelings, the emotions and the sensations, how your product or service slips into their life or their day and how it makes it better.
Close your eyes and think about how they exist in the world now, and how you want them to exist when they have witnessed the brand in action. The words, the phrases, the conversations that they will have, journey deep into it all and channel that energy.
It might be a physical response, it might be words that flood to mind, it might be a sense of knowing rather than a linear path, but tuning into this energy and how you want to find and leave your audience, is a way to create cosmic connection that feels rooted in energy and essence, rather than guesswork and funnels.
The difference that it makes is deep. It’s brand bonding, it’s brand love, it’s brand advocacy, because when you channel that energy through the words, language, and tone that you use, you’re speaking to them like they’re speaking to themselves. They see themselves in the copy, in the spaces between the words and the gaps between the paragraphs. They feel at home, they feel seen, because of that energy.
Energy writing is something that can flow through everything; from website to emails and everything in between, because there is that pure intent and that energy connection, and that shines through so brightly for your clients, customers, and community to see.
If your brand wants to work with energy and harness the power of tuning in, get in touch to discuss and discover more about working with Effable on written content, month in, month out.
With love,
Molly
Founder of Effable