Sustainability in the age of consumerism

A word that has been used, abused, tainted and strained, but one that we still need to be using. 

When we think of sustainability, we think about a defiant act, going against the grain and big romantic gestures from brands that need to do better, but that isn’t real and raw sustainability. Sustainability is about leaving the world better than we left it, and being able to maintain things (sustain things) as we go. 

There are a few different contexts we can use it in, a sustainable business may be one that is financially viable to some, but the context we commonly use it in is in regards to the way it impacts our people and our planet.

We live in a world fuelled by consumerism, the next best thing and inside an internet cocoon that tells us what we need, what we want, and what we should have. Rebelling against that, especially as a business, is difficult, and it is something that takes time; it isn’t something that can be done overnight. 

Sustainability comes from small acts that will have a bigger impact later down the line. It is turning business away and walking away from opportunities that could have earned us money but cost us our morals. It could be pledging to slow down in our processes and let things rest and breathe rather than chasing for more and for new.

It is about committing to change - real and consistent change. 

Taking a stance and being able to stand up for what you believe in is bold. 

Calling out the brands using greenwashing to market themselves is brave. 

Daring to stand out in a world that is so noisy and fast-paced is courageous, but it is also necessary. 

We have the power as business owners to shape the future and make a difference - But we all need to stand and speak together. 

Sustainability in the age of consumerism takes guts, but if we all take that leap, it is going to be a hell of a lot easier.