TONE OF VOICE

Your tone of voice is the way you speak, how you communicate, and a vernacular for your brand.

It runs through your web copy, your blog posts, your socials, your newsletters — every piece of written content you produce.

Crafting it is part of the process, picking out words and emotions, working out what your brand would sound like if it were a person, if it could speak.

It's one of my favourite ways to work with brands, building from the ground up to create a tone of voice that is uniquely and unapologetically your brand.