Writing from a place of authenticity
Authentic is a word that I hate, and as a lover of words, that may seem quite strange.
What’s even stranger is that I am going to base this post all around that one word that I supposedly hate.
The reason for the disdain is that it has been overused to the point of minimal meaning, but if we look at it objectively and in its truest sense, it still pays to be authentic.
Writing from a place of authenticity is hard, especially in a society and digital world where we may feel the need to crush ourselves down, be less or be more, or to fit into a box that simply was never meant for us.
To write with authenticity means to be bold and to be brave, to stand up and to stand out.
But that is not always so easy.
From a personal perspective, it can feel quite raw and real, almost too real. From a brand perspective, it is hard to know where to even begin, how can a brand speak with authenticity?
This is where a solid tone of voice and content strategy comes into play, allowing you to write with authenticity and integrity, building trust and relationships with readers and customers along the way.
So, how can you be more authentic in your copy and your campaigns?
In other words, what do you stand for?
Grab a coffee, a whisky, or a wine, and ponder that.
Then, you can start to write with authenticity.
Want to chat?
Email me and let’s talk authenticity and tone of voice.